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The credit crunch is leading Brits to adopt no frills lifestyles, according to research by Abbey Credit Cards.

The bank is offering a new credit card to suit Brits' current prioritisation of looking after their money and getting a good deal.

Managing director of Abbey Credit Cards Roger Lovering said: "Britons' current priorities are very much about good financial management and value for money, which is why the new Abbey Credit Card offers a market leading balance transfer period of 15 months for those who want to manage their finances better by transferring to a 0% rate."

Abbey Credit Cards research found that a no frills mentality is no longer considered down market, but rather aspirational.

The study revealed that 58% of Brits said that, compared to this time last year, they were more likely to buy no frills products.

It also found that the nation's top no frills product was household products such as cleaning products, with nearly three in four people happy to buy and use them.

The news comes the retail price index showed that deflation returned to Britain last month for the first time in nearly five decades, with prices lower than the same time a year ago. This means lower prices for consumers.

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Credit Cards	0% Balance Transfers	0% Purchases	APR Representative (Variable)
	Tesco ClubCard Credit Card
	9 months	15 months	16.9%
** 16.9% APR representative (variable). Based on a credit limit of 1200 and purchase rate 16.9% p.a(variable). **
	Virgin Credit Card
	20 months	3 months	16.8%
** 16.8% APR representative (variable). Based on a credit limit of 1200 and purchase rate 16.8% p.a(variable). **
	Barclaycard Platinum with BT
	22 months	3 months	17.5%
** 17.5% APR representative (variable). Based on a credit limit of 1200 and purchase rate 17.5% p.a(variable). **
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