More Brits satisfied with their bank
The number of current account customers that are satisfied with their bank has risen to 60 per cent over the past 12 months
More Britons are satisfied with their bank than this time last year, according to new research.
A survey from consultancy firm Accenture has shown that the number of current account customers that are satisfied with their bank has risen from 56 per cent to 60 per cent over the past 12 months.
Furthermore, the number of customers complaining about their bank fell by four per cent to 13 per cent.
Despite the positive figures, just 43 per cent of respondents believe their bank is transparent and fair, while the same proportion of account holders think that their bank provides good value for money.
Peter Kirk, head of Accenture's banking distribution and marketing services in the UK and Ireland, said: "These results show that the banks' efforts to fix underlying service issues and engage better with their customers are working.
"However, while customers may think their own bank is doing a decent job, the banking industry as a whole still has a long way to go to rebuild its reputation and win back the advocacy of its customers."
Posted by Jack Ramsey
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