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MasterCard confirms football support

MasterCard will lend support to the UEFA Champions League for at least another three years after renewing its sponsorship deal this week (April 7th).

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8 April 2009

MasterCard confirms football support”

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The credit card provider inked an agreement to extend its current contract through to the end of the 2011/2012 season, although the value of the deal has not been disclosed.

Heineken and Sony have already renewed on three-year contracts, while UniCredit - an Italian banking group - also joins the football league as a partner next season.

"Sponsorships represent a critical component of MasterCard's global marketing approach and we are pleased to renew our involvement with the UEFA Champions League," Javier Perez, president of MasterCard Europe, said in a statement.

He added the sponsorship would continue to deliver shareholder value "by creating exclusive business building opportunities".

In other MasterCard news, the credit card provider recently announced it is offering two-for-one deals on tickets to UK tourist attractions as part of a new promotion.

According to Brand Republic, Alton Towers, Chessington World of Adventures, Legoland Windsor, Madame Tussauds and Thorpe Park are among the theme parks and attractions on offer.

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