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iPhone game launched by credit card provider

Credit card provider Barclaycard has launched a new iPhone game to demonstrate the ease of contactless payments.

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3 July 2009

iPhone game launched by credit card provider”

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Credit card provider Barclaycard has launched a new iPhone game to demonstrate the ease of contactless payments.

Developed by fishlabs and Dare, the game has nine levels and players have to collect points while steering a character down an increasingly difficult waterslide.

The launch coincides with the credit card provider's next airing of its Waterslide advertising campaign.

According to Barclaycard, the game is first for the financial services industry.

Barclaycard has been leading the change to contactless payment technology.

Credit card holders with the new technology can pay for items under £10 without having to enter their pin or sign anything.

Paul Troy, head of advertising and sponsorship at Barclaycard, said: "The Waterslide ad has engaged millions online and this game gives consumers the opportunity to go on the Waterslide themselves."

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