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Ethical credentials of credit cards and other financial products "interest 44% of Brits"

A total of 44% of Brits are interested in finding out the ethical credentials of the next financial product - which could be a credit card - they buy, according to new research.

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20 November 2009

Ethical credentials of credit cards and other financial products "interest 44% of Brits"

A study conducted by Ispos MORI on behalf of EIRIS, found that of these, three-quarters are likely to take this information into consideration when buying their next credit card or other financial product or service.

A total of 67% of respondents said protecting human rights was one of the issues they felt financial institutions should prioritise when deciding who to invest in.

Other issues deemed to have the highest priority included fair trade, protecting the environment, avoiding arms manufacturers and tackling climate change, the study noted.

The study was carried out as EIRIS launches a website dedicated to green and ethical finance.

Credit card holders and other consumers can use the site to search for banking societies, insurers or credit card providers to see how they measure up against green and ethical criteria.

Mark Robertson, communications and development manager at EIRIS said: "Our survey provides firm evidence of growing interest in ethical finance, suggesting that the message that it is possible to both make money and make a difference when investing ethically is starting to get through to consumers."

In related news, consumers looking for a credit card that donates money to good causes may want to consider the Think credit card from the Co-operative Bank.

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