Customers Demanding Simplicity Online
Credit card customers are among the British consumers who no longer base their decision on whether to buy something or not on price and convenience, it has been suggested.
According to a new piece of research by PayPal, members of the public are now increasingly demanding simplicity and a quick checkout from online shopping outlets.
The top features consumers now look for when carrying out online transactions are security (84 per cent), simplicity (78 per cent) and detail (42 per cent).
Just under two-thirds (62 per cent) of respondents say they are reluctant to make a web-based purchase unless brands of credit cards are clearly displayed and payment methods which are trusted are on offer.
Cameron McLean, general manager of PayPal Merchant Services in the UK, comments: "The internet is becoming a more competitive place for retailers and it's harder to stand out from the crowd.
"There is an onus on e-tailers to ensure their websites are in line with what consumers want - those that listen to feedback and adapt will be the winners."
According to the regional payments map from Apacs, the number of plastic cards held by consumers has nearly doubled in the last ten years.
Written by Charlotte Stevens
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