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Credit card provider Barclaycard 'to sponsor free running competition'

Credit card provider Barclaycard is to sponsor the World Freerun Championships, which will be held in Trafalgar Square this weekend.

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4 August 2009

Credit card provider Barclaycard 'to sponsor free running competition'”

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Credit card provider Barclaycard is to sponsor the World Freerun Championships, which will be held in Trafalgar Square this weekend.

The BBC has announced that it will become the official broadcaster of the event which will be shown on BBC Three.

The event will showcase the greatest free running talent, a sport which combines running, jumping an somersaulting across an urban landscape.

A total of 7,000 fans are expected to turn up to the Barclaycard-sponsored event.

Dan Mathieson, head of sponsorship at Barclaycard, said: "The world championships are going from strength to strength and this live broadcast of the final demonstrates the growing importance and popularity of this sport and enables Barclaycard to take the sport to a far wider audience internationally."

Free running, also known as Parcours, started in France and was founded by Sébastien Foucan.

The first on-screen appearance of free running was in 1998 in the French film Taxi.

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