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The supermarket chain is collaborating with mutual insurance group LV= to create a new insurance product costing £5 a month or more.

Asda's decision follows revelations from research by the chain that family wellbeing is the biggest priority for Brits over the age of 50, yet over half have no life insurance currently in place.

Gideon Ingham, head of insurance and savings at Asda, said: "We know that many of our customers with children or grandchildren would like to leave some money behind for their loved ones, to help make their lives easier, shield them from funeral expenses or even just leave a legacy.

"That's why we've teamed up with LV=, a provider that shares our ethos of putting customers at the heart of everything we do."

Asda is also currently offering a credit card with 0% per annum on balance transfers for the first nine months, with a 2.99% fee, subject to terms and conditions.

Card holders receive free home shopping delivery when they spend £99 or more on their Asda reward credit card.

Written by Sarah Nyman

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Credit Cards	0% Balance Transfers	0% Purchases	APR Representative (Variable)
	Tesco ClubCard Credit Card
	9 months	15 months	16.9%
** 16.9% APR representative (variable). Based on a credit limit of 1200 and purchase rate 16.9% p.a(variable). **
	Virgin Credit Card
	20 months	3 months	16.8%
** 16.8% APR representative (variable). Based on a credit limit of 1200 and purchase rate 16.8% p.a(variable). **
	Barclaycard Platinum with BT
	22 months	3 months	17.5%
** 17.5% APR representative (variable). Based on a credit limit of 1200 and purchase rate 17.5% p.a(variable). **
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