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Credit card 'could be launched in partnership with TV channel'

A new credit card could be launched by TV channel Dave.

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15 June 2009

Credit card 'could be launched in partnership with TV channel'”

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Marketing director of the channel which features comedy and factual entertainment for a young, male audience has said that he envisages Dave in partnership with branded products.

Tom Lucas told Marketing Week: "I envisage Dave in partnership with, say, Lynx to launch Dave deodorant. Or tie-ups that could see a chain of Dave pubs or Dave Live comedy events, or even a Dave credit card."

Dave is owned by UKTV, which also owns Blighty and new channel Watch.

The channel was relaunched in October 2007 and has since grown to become the tenth biggest station in multi-channel homes. Last year it won the Campaign's Medium of the Year 2008 award, a Gold IPA Effectiveness Award 2008 and a MEGA for Launch of the Year 2008.

It features programmes such as Top Gear, Never Mind the Buzzcocks and Red Dwarf.

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	Tesco ClubCard Credit Card
	9 months	15 months	16.9^%
16.9% APR representative (variable). Based on a credit limit of 1200 and purchase rate 16.9% p.a(variable).
	Virgin Credit Card
	20 months	3 months	16.8^%
16.8% APR representative (variable). Based on a credit limit of 1200 and purchase rate 16.8% p.a(variable).
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	22 months	3 months	17.5^%
17.5% APR representative (variable). Based on a credit limit of 1200 and purchase rate 17.5% p.a(variable).
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