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Cardholders to benefit from mobile flower service

Credit card holders can now buy bouquets of flowers directly from their mobile phone thanks to a new service from Interflora.

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27 March 2009

Cardholders to benefit from mobile flower service”

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The florist has launched a transactional mobile site in a bid to offer customers a cross-platform service, reports NewMediaAge.co.uk.

After browsing a selection of items available on the Interflora website, payment can be made via click-to-call functionality or with cards including American Express, MasterCard and Visa.

Ben Freeborn, head of brand development for the company, claimed the initiative holds enormous potential.

He told the news source: "At this stage it's an add-on but so was online 12 years ago and that's developed to become a mainstay of the brand.

"We have to continue to offer customers access points where we see demand going. There's absolutely an appetite for purchases via the phone."

Meanwhile, credit card provider Barclays announced earlier this month it is teaming up with Orange to allow consumers to make payments under £10 using their mobile phones.

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Credit Cards	0% Balance Transfers	0% Purchases	APR Representative (Variable)
	Tesco ClubCard Credit Card
	9 months	15 months	16.9^%
16.9% APR representative (variable). Based on a credit limit of 1200 and purchase rate 16.9% p.a(variable).
	Virgin Credit Card
	20 months	3 months	16.8^%
16.8% APR representative (variable). Based on a credit limit of 1200 and purchase rate 16.8% p.a(variable).
	Barclaycard Platinum with BT
	22 months	3 months	17.5^%
17.5% APR representative (variable). Based on a credit limit of 1200 and purchase rate 17.5% p.a(variable).
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