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Britons 'still set to spend this Christmas'

The recession that has gripped the country over the past year will not have a significant impact on the amount people spend on their Christmas shopping, new research has suggested.

More from Trends and Analysis
2 December 2009

Britons 'still set to spend this Christmas'

With more people already expected to rely on their credit cards to carry out shopping over the internet this Christmas, figures from LV= show the average person intends to spend nearly £300 on gifts this year.

However, many shoppers are being savvy and intend to make the most of pre-Christmas sales, as many retailers look to boost interest after a difficult year.

As many as 8.7 million people are anticipated to use their credit cards and other payment methods during the pre-Christmas sales to bag themselves a bargain, the LV= research estimates.

"It's been a tough year financially for many families but clearly people feel that Christmas isn't the time to completely cut back," commented John O'Roarke, managing director of LV= home insurance.

Meanwhile, figures from the US suggest more people than ever before will be using their credit cards online this Christmas, rather than heading in-store to find gifts.

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