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Britain 'coping with the crunch'

Brits are adopting a frugal attitude towards dealing with the credit crunch this Christmas, a sector commentator has suggested.

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16 December 2008

Britain 'coping with the crunch'

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Writing for the online pages of the Guardian, Tracy McVeigh states consumers are increasingly visiting street corner stalls and bargain basement shops to search for a good deal, rather than heading to designer outlets to pick up luxury items.

"They are ignoring the gourmet Christmas party canapes and ready-made meals in favour of stocking up on traditional comfort food like Lancashire hotpot and more basic ingredients to cook from scratch at home," she adds.

Ms McVeigh explains frozen food sales are rising and the popularity of ready meals is waning, along with that of other items deemed to be a little too luxurious to be splashed out on in the current economic climate.

According to data from the Office for National Statistics Retail Sales October, which was released last month, the average amount spent on Christmas by the middle of November is £150.78 per UK adult.

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