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Barclaycard confirms new credit card advert

Credit card provider Barclaycard has confirmed the date its new credit card advert is to be launched.

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12 January 2010

Barclaycard confirms new credit card advert

Credit card provider Barclaycard has confirmed the date its new credit card advert is to be launched.

The commercial is a sequel to the firm's waterslide advert and is due to air online on January 22nd.

The new advert is designed to suggest how easy life can be when using a Barclaycard and contactless payment methods.

It follows a man on his journey to work through a city - but his commute is on a rollercoaster above the traffic jams and the hustle and bustle of the streets below.

Commenting on the new commercial, head of advertising and content at Barclaycard Paul Troy said: "The success of our waterslide advert was absolutely fantastic and we have built upon that with the rollercoaster which is another great metaphor for how Barclaycard makes payment so simple for our customers."

The advert is also the most technically advanced the credit card company has made, he said.

Barclaycard is taking a number of steps to promote its contactless payment system. Earlier this month, a new contactless credit card was launched in partnership with Orange.

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